What the Heck is Simulcasting?
Sometimes the best way to share your high-quality content with the modern world is a tried-and-true practice from the golden age of radio — simulcasting.
A simulcast, more anciently known as “simultaneous broadcast,” is exactly what it sounds like. It’s a broadcast event aired across multiple channels, mediums or services. Why would someone want to do that, though?
Simulcasting is Adapting to Digital Marketing Trends & Technology — It’s Here to Stay!
Back in the day, simultaneous broadcasts were the norm as such brands as Absolute Radio were featured both on AM stations and satellite. When you think about it, that’s prime best practices for outreach, as some audiences only have the capability of tuning into AM radio; others can reach satellite, so the numbers game plays into effect here.
Radio programs such as The Howard Stern Show saw the benefit of simultaneously casting the shows both on Sirius Satellite as well as Stern’s television version. Imus in the Morning also achieved the same model.
It didn’t take long for other verticals to see the benefit of the simulcasting. A growing number of the most recognizable brands, from talk shows to sitcoms, are simulcasting content and syndicating for the sake of maximizing audience reach.
It’s interesting to know that we don’t often call it “simulcasting,” but that’s exactly what it is when you have the ability to simultaneously watch your favorite HBO show on TV via Comcast and on your laptop via HBO GO.
Thanks to Social Media, Simulcasting Has Never Been Easier
With social media offering businesses new ways to reach their audience, live simulcasting is growing in popularity. Multi-platform simulcasting — broadcasting across the major social networks — is arguably the best way to go live and maximize reach. The benefits of a simulcast for live streaming is pretty clear when you look at the numbers.
A recent industry report surveyed upwards of 200 brands, retailers, and agencies and found that among the 44 percent of respondents that had conducted at least one live streaming event within the last year, simulcasting an in-person event was the top use case. Additionally, 94.8 percent of respondents in a BrandLive survey said that live video would play an important role in their 2018 marketing strategy.
If you’re interested in simulcasting your brand, there’s never been a better time to get started. Amplifying your content to reach your audience where they stream is a no-brainer. Never stick to one network. Focus on two. Or three. Or maybe even four! Every brand is different, and the best way to figure out what works best for your brand is to begin simulcasting.
Not sure where to start?