Press Release: Japanese Start-Up Turns to Switchboard Live to Provide Streaming Technology

Switchboard Live Team
Switchboard Live
Published in
2 min readOct 10, 2017

--

Orlando, Florida — The Japanese tech start-up Extravaganza International, Inc. has partnered with Orlando’s Switchboard Live to give users of their new influencer network Patron the ability to multi-publish live streams to different platforms such as Facebook Live, Periscope, YouTube and more. Switchboard Live’s simultaneous distribution system is key in giving Patron users a way to increase viewership and grow their audience.

Patron is a new smartphone application being developed by Extravaganza International specifically for micro-influencers (bloggers, Instagrammers, YouTubers). It will feature a community marketplace where users can post, discover, book, sell, purchase, and distribute media on via their mobile phone or tablet. Business owners can capture in-store customers as fans through Patron’s adjoining Fansta service, which targets automatic fan acquisition.

Extravaganza International believes micro-influencers are important in the marketplace because while they may have more of a niche target audience, they generally have a higher probability of engagement with their audience. Through Patron, they hope to capitalize on this relationship by providing a platform where micro-influencers to motivate large numbers of consumers.

By powering the Patron app with Switchboard Live’s technology, influencers can easily deliver a single live stream to many different platforms, finding a greater audience. A graduate of Techstars, Switchboard Live has attracted venture capital and provides streaming solutions not only for the individual consumer, but for major organizations such as the Walt Disney Company and the Washington Redskins.

The release date of Patron has not been announced.

###

ABOUT SWITCHBOARD LIVE

Switchboard helps content creators attract visitors, convert subscribers, and extend reach across video sharing platforms. Learn more at http://switchboard.live

CONTACT: Jayson Fuhlbruck | jayson@switchboard.live | 407–588–0080

--

--